HVAC, Plumbing & Electrical Marketing That Books Service Calls
When the AC quits in July or a pipe bursts at night, homeowners call whoever answers first. ELSA makes sure that's you, answering every call, text and form in about 60 seconds and booking the visit.
Or call (404) 882-7810. ELSA answers 24/7.
Where jobs slip away today
Calls come in while you're on a job
Your techs are in an attic or under a sink, the office line rings out, and the homeowner calls the next company.
After-hours leads go cold
Emergency calls at night and on weekends end up in voicemail, or with a competitor who picks up.
Shared leads, shared jobs
Lead marketplaces sell the same homeowner to several companies, so you're racing on price.
Ads that bring them in. AI that books them.
We run Google Search ads for people actively searching for AC repair, furnace service, water heater replacement, drain cleaning or an electrician in your area, plus Facebook and Instagram campaigns for seasonal tune-ups and replacement offers.
Every lead goes straight to ELSA, which answers in about 60 seconds, asks the right questions (what's wrong, address, urgency) and books the visit into your calendar, day, night or weekend.
The leads are yours alone. We don't resell them, and we limit how many companies per trade we work with in each area.
- Emergency and service calls booked 24/7
- Replacement and install estimates qualified before you go
- Seasonal tune-up campaigns for slow months
- Exclusive leads, never shared with competitors
- Missed-call text-back for every call you can't take
Show up where your customers are looking
Examples: "AC repair Alpharetta", "emergency plumber Johns Creek", "electrician near me", "water heater replacement Roswell".
Google Search ads
Reach people searching right now for your services in your cities.
Facebook and Instagram ads
Put your offer in front of locals within your service radius.
60-second response
Every lead from every channel gets answered and booked by ELSA.
You only win when we deliver
Most agencies charge a monthly retainer whether you get customers or not. We don't.
No retainer. No monthly fee.
You pay our fee when a customer we booked pays you. If we don't bring you business, you don't pay us for it.
- No long-term contract to get locked into
- Our fee is tied directly to results
- Ads management and the AI booking system included
- Ad budget is separate and set by you
Booked calendar in 30 days, or your money back.
If your calendar isn't booked with qualified appointments within 30 days of going live, you get your money back.
- Setup in about 5 to 7 business days
- Works with the calendar you already use
- Texts from a local number
- A local team you can meet in person
The terms, in plain English
- What you pay
- Your ad budget, paid directly to Google and Meta, plus our fee for each new paying client we booked for you. No monthly management fee.
- What counts as a client
- A new customer who booked through ELSA and then paid you. Every booking and conversation is logged, so we both see the same numbers.
- How the fee is set
- It depends on your trade and average job value, and it is agreed in writing before anything goes live.
- The 30-day guarantee
- What counts as a qualified appointment is defined with you before launch. If we miss it in the first 30 days, you get back the fees you paid us. Ad spend goes straight to Google and Meta, so it is not part of the refund.
Full terms are reviewed on your free strategy call and confirmed in writing before you start. Limited spots per trade, per area.
HVAC, plumbing and electrical marketing FAQs
Can ELSA tell an emergency from a routine call?
Yes. ELSA asks about the problem and urgency, and can flag emergencies to you immediately so you decide how to respond.
Will ELSA quote prices?
Only what you approve. Many companies prefer ELSA to give a service-call fee or say a tech will quote on site. We set it up your way.
Who pays for the ads?
You cover the ad budget itself, which goes directly to Google and Meta. We build, run and manage the campaigns for you.
Do you work with my competitors?
We limit the number of businesses per trade in each area so we're not running ads against our own clients.
How many customers are you missing every month?
Take the free Missed-Lead Audit. We will show you where calls, texts and form leads are slipping through, and how many ELSA could book for you automatically.
Prefer to talk? Call (404) 882-7810