Roofing & Contractor Marketing That Fills Your Estimate Calendar
High-ticket jobs start with a fast, professional response. ELSA answers every homeowner in about 60 seconds, qualifies the project and books the estimate, so your team spends time on real opportunities.
Or call (404) 882-7810. ELSA answers 24/7.
Where jobs slip away today
Estimates with tire-kickers
You drive across town for an estimate and find out the homeowner was just curious about prices.
Slow callbacks lose big jobs
A homeowner requests three quotes. The first contractor to respond usually sets the tone, and often wins.
Storm and seasonal spikes
When demand jumps, the phone rings faster than anyone can answer, and good jobs slip away.
Ads that bring them in. AI that books them.
We run Google Search ads for roof repair, roof replacement, kitchen and bath remodeling and other project searches, plus Facebook and Instagram campaigns aimed at homeowners in your service area.
ELSA responds to every lead in about 60 seconds, asks qualifying questions (project type, address, timeline, whether they own the home) and books the estimate on your calendar with reminders so homeowners are home when you arrive.
- Qualified estimates: project, timeline and ownership confirmed
- Instant response during storm and seasonal surges
- Reminders so homeowners show up for the estimate
- Follow-up with homeowners who haven't booked yet
- Exclusive leads, never resold
Show up where your customers are looking
Examples: "roof replacement Alpharetta", "roofer near me", "kitchen remodel Johns Creek", "general contractor Milton GA".
Google Search ads
Reach people searching right now for your services in your cities.
Facebook and Instagram ads
Put your offer in front of locals within your service radius.
60-second response
Every lead from every channel gets answered and booked by ELSA.
You only win when we deliver
Most agencies charge a monthly retainer whether you get customers or not. We don't.
No retainer. No monthly fee.
You pay our fee when a customer we booked pays you. If we don't bring you business, you don't pay us for it.
- No long-term contract to get locked into
- Our fee is tied directly to results
- Ads management and the AI booking system included
- Ad budget is separate and set by you
Booked calendar in 30 days, or your money back.
If your calendar isn't booked with qualified appointments within 30 days of going live, you get your money back.
- Setup in about 5 to 7 business days
- Works with the calendar you already use
- Texts from a local number
- A local team you can meet in person
The terms, in plain English
- What you pay
- Your ad budget, paid directly to Google and Meta, plus our fee for each new paying client we booked for you. No monthly management fee.
- What counts as a client
- A new customer who booked through ELSA and then paid you. Every booking and conversation is logged, so we both see the same numbers.
- How the fee is set
- It depends on your trade and average job value, and it is agreed in writing before anything goes live.
- The 30-day guarantee
- What counts as a qualified appointment is defined with you before launch. If we miss it in the first 30 days, you get back the fees you paid us. Ad spend goes straight to Google and Meta, so it is not part of the refund.
Full terms are reviewed on your free strategy call and confirmed in writing before you start. Limited spots per trade, per area.
Roofing and contractor marketing FAQs
Can ELSA screen out unqualified homeowners?
Yes. We set the questions together (project type, budget range, timeline and home ownership) and ELSA only books estimates that meet your criteria.
Do you run storm-damage campaigns?
We can run campaigns around seasonal and weather-driven demand in your service area, following each platform's advertising rules.
Who pays for the ads?
You cover the ad budget itself, which goes directly to Google and Meta. We build, run and manage the campaigns for you.
How fast can we start?
Setup takes about 5 to 7 business days, including ads, AI training and calendar connection.
How many customers are you missing every month?
Take the free Missed-Lead Audit. We will show you where calls, texts and form leads are slipping through, and how many ELSA could book for you automatically.
Prefer to talk? Call (404) 882-7810