How ELSA works, and why you only pay for results
From your first call to a booked calendar in about a week. Here's exactly what happens, what you provide, and how our Pay Per Client pricing works.
Or call (404) 882-7810. ELSA answers 24/7.
Orange = booked after hours while you were off the clock
Five steps from audit to booked calendar
Free audit and strategy call
Take the Missed-Lead Audit, then we map out your service area, your best services, your ideal customer and how many more jobs you can handle.
Setup in 5 to 7 business days
We build your Google and Meta campaigns, train ELSA on your business, connect your calendar and set up a local texting number. Then we test everything.
Go live
Ads launch. Every lead, from ads, missed calls, your website or social messages, gets a response from ELSA in about 60 seconds.
Appointments hit your calendar
ELSA qualifies leads and books them into your calendar with confirmations and reminders. You show up and do the work.
You pay when your customer pays you
Our fee is tied to customers we booked who paid you. No retainer, no monthly management fee.
What you pay for, and what you don't
No retainer. Traditional agencies charge a fixed monthly fee whether or not you get customers. We don't.
Our fee is tied to results. You pay when a customer we booked pays you. Exact terms depend on your trade and average job value, and we review them with you on the strategy call before anything starts.
Ad budget. Your ad budget goes directly to Google and Meta. We build, run and manage the campaigns for you.
- You pay: your ad budget (directly to Google and Meta) plus our fee per paying client
- You don't pay: a monthly retainer or management fee
- Guarantee: booked calendar in 30 days or your money back
Your part is simple
Your calendar
Access to the calendar where you want appointments booked, plus your availability.
Your business details
Services, service area, pricing you're comfortable sharing, and the questions you want leads asked.
Your ad budget
An ad budget for Google and Meta. We'll recommend a starting amount.
You only win when we deliver
Most agencies charge a monthly retainer whether you get customers or not. We don't.
No retainer. No monthly fee.
You pay our fee when a customer we booked pays you. If we don't bring you business, you don't pay us for it.
- No long-term contract to get locked into
- Our fee is tied directly to results
- Ads management and the AI booking system included
- Ad budget is separate and set by you
Booked calendar in 30 days, or your money back.
If your calendar isn't booked with qualified appointments within 30 days of going live, you get your money back.
- Setup in about 5 to 7 business days
- Works with the calendar you already use
- Texts from a local number
- A local team you can meet in person
The terms, in plain English
- What you pay
- Your ad budget, paid directly to Google and Meta, plus our fee for each new paying client we booked for you. No monthly management fee.
- What counts as a client
- A new customer who booked through ELSA and then paid you. Every booking and conversation is logged, so we both see the same numbers.
- How the fee is set
- It depends on your trade and average job value, and it is agreed in writing before anything goes live.
- The 30-day guarantee
- What counts as a qualified appointment is defined with you before launch. If we miss it in the first 30 days, you get back the fees you paid us. Ad spend goes straight to Google and Meta, so it is not part of the refund.
Full terms are reviewed on your free strategy call and confirmed in writing before you start. Limited spots per trade, per area.
Pricing and process FAQs
How is Pay Per Client different from pay-per-lead?
Pay-per-lead services charge you for every inquiry, whether it books or not, and often sell the same lead to several businesses. With Pay Per Client, our fee is tied to customers we booked who actually paid you.
Who pays for the ads?
You cover the ad budget itself, which goes directly to Google and Meta. We build, run and manage the campaigns for you.
Is there a contract?
There's no long-term retainer contract. We go over the full terms on your strategy call, and confirm them in writing, before you start.
How does the 30-day guarantee work?
If your calendar isn't booked with qualified appointments within 30 days of going live, you get your money back. What counts as a qualified appointment is agreed with you before launch.
Why do you limit spots?
We only work with a limited number of businesses per trade in each area, so we're never running ads against our own clients.
How many customers are you missing every month?
Take the free Missed-Lead Audit. We will show you where calls, texts and form leads are slipping through, and how many ELSA could book for you automatically.
Prefer to talk? Call (404) 882-7810